Everyone sells.  Some people sell ideas, some sell services and some sell products.  Some sell internally to an organisation; some externally.  Whatever you sell and whoever you sell to Better Buyer Relationships will help you do it better. To find out how Better Buyer Relationships might help you, click on the relevant option below: Click here if you mostly sell products   Click here if you mostly sell services   Click here if you mostly sell ideas within an organisation

Published by • International best-seller • • Translated into 4 languages • • Special edition released in India •

Better Buyer Relationships Coaching and training programs developed by the authors of Smarter Selling and delivered through IOWEU International Limited Available in: Australia • Canada • China Hong Kong • Romania  • Singapore • South Korea Thailand • United Kingdom United States

 

The old way		The new way
U Owe Me. I have the product or service that you need and I have the technical data, value proposition, objection handling strategies and closing techniques to convince you to buy – to win. I've done my research and I've rehearsed my sales pitch 100's of times. I've worked hard at this - I want that order. U Owe Me.		IoweU. I want to help you achieve your goals, using my knowledge, experience and networks. oWe collaborate, agreeing at all times on the best way forward - with or without my direct involvement. U are giving me your time; information about your needs and goals; and hopefully, at some point, you will give me some business. As a consequence IoweU.

	Public workshops: Click on the relevant caption below to: View workshop dates and locations View a workshop video clip Register interest

"I recently purchased a copy of Smarter Selling whilst waiting at Waterloo Railway Station, and it has proved to be the best inspiration I have had for many years!"

"The content of your book "Smarter Selling" was very consistent with the feedback we received in our major customer research. We want to move away from "servicing" and "selling" to demonstrating to our customers that we value them by dedicating time to understand their business and as a result developing solutions that are very relevant."

"I have devoured ¾ of your book as I write this early on Sunday morning.  All I can say is that in my opinion this is one of the most important, significant
and timely bundles of knowledge in the public domain."

"I picked up your book whilst I was in the US last week and read it cover to cover on the flight back.  Every single page resonates with me!"

"If you read SPIN Selling, you should read Smarter Selling. This book completes the jigsaw of buyer influences through addressing the
emotional and psychological aspects of the sales process."

"I ordered the book direct from the UK and it arrived last week.  It's a great read and I can already see where I need to change."