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Coaches and Facilitators - Canada
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 Dave Newby Territory co-ordinator Ottawa Tel: +1 613 435 0768 Email: dave.newby@ioweu.com
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Dave arrived in Canada in 2006, having spent 11 years in Frankfurt, where he was a Director and one-third owner of Target, a corporate-communications training organization. Prior to his time in Germany, Dave spent 13 years in financial services sales in London.
Based in Ottawa, Dave is the owner of Cabot Business Training Ltd, which helps organizations achieve strategic goals, through the support and development of their key performers, managers and sales forces. As Territory Coordinator for IOWEU International, Dave is responsible for the quality and delivery of IoweU training and coaching programs within Canada.
Dave has worked with Global organizations and their key employees, from many different industries. Notable past clients include:
- Bosch GmbH (automotive)
- Siemens AG (power generation, networks - ICN)
- Fidelity International (investment house)
- Goodyear (tires)
- Festo AG (hydraulics)
- Stryker Trauma (medical supplies)
and the German Logistics Academy, as well as a number of financial services institutions in the UK.
Dave has a Bachelor’s degree in Business Administration, and is a Certified Master Coach, and graduate member of the Behavioral Coaching Institute. He is also a member of the International Coaching Council. He is an accredited facilitator for Think on Your Feet® and is the senior associate for McLuhan and Davies in Ottawa.
Through his association with the Behavioral Coaching Institute, Dave is also licensed and accredited to deliver the “manager-as-coach” certificate course, developed by world-renowned business coach, Dr. Suzanne Skiffington.
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 Mary Lou Archibald Toronto Tel: +1 519 759 7436 Email: marylou.archibald@ioweu.com
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Mary Lou is a Senior Partner with Breakthrough Learning, providing credible learning and development strategies tailored to meet the client’s needs. Mary Lou is passionate about what she teaches and compassionate with clients; develops and delivers structured content yet flexes and adapts to her audience; speaks with confidence and impact while respecting other’s opinions and ideas.
Mary Lou holds a degree in English, as well as qualifications in adult education. She has numerous accreditations including master trainer and international product development leader for Think on Your Feet®, Building Relationship Capital™ and PassionWorks!™. Mary Lou has worked in the learning and development field as well as corporate management for over 20 years. Mary Lou is based in Toronto, and has worked with international clients in key sectors including financial, government, technology, retail and manufacturing.
Clients consistently comment on Mary Lou’s passion, knowledge and flexibility. The Director of a global consulting firm commented that he learned a lot from her facilitation style. Another client remarked that Mary Lou is a “wonderful facilitator and what she taught will increase my effectiveness in my personal and professional life”.
Mary Lou has been a delegate and presenter at local, national and international events and conferences. In her own community she provides media with insight and information regarding education issues.
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 Markus Van Aardt Toronto Tel: +1 416 473 0034 Email: markus.van_ardt@ioweu.com
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Markus van Aardt is the owner of an independent consulting business focused on Adult Learning in the Sales context, Workshop design and Facilitation, as well as Pharmaceutical subject matter.
He has been involved in Pharmaceutical sales since the early 1990’s. During that period he has promoted over a dozen different Pharmaceutical brands, both in Canada and abroad. He took part in the launch of multiple novel and ground- breaking Pharmaceutical brands, holds multiple awards in sales achievement and worked as Territory Manager and Sales Training Specialist.
His expertise in the launch of new sales models and their integration with current brand strategies draws heavily on experience in cross functional consultation and the application of Adult Learning Principles. Additionally, he has thorough experience in the design of curriculum for E-learning and blended learning
Markus hold a Bachelors degree with Honors in Psychology and has accreditation in
- Instructional techniques
- CCPE Basic
- CCPE Cardiology
- Consultative selling
- Workshop design
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 Patrick Charlton Ottawa Tel: +1 613 371 1396 Email: patrick.charlton@ioweu.com
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Patrick Charlton is the Regional Sales Training Manager for the National Capital Region for Hertz Rent a Car. Since 2001 he has participated in the Car Rental Industry focusing on Sales and Marketing as well managing many areas of the business. As an entrepreneur, he founded his own business called “Your Personal Chef” which provided opportunity to interact with Algonquin College Small Business Program, Ottawa Entrepreneurship Centre and The Ottawa Civic Heart Institute. Food and Patrick’s love of theatre and acting has cast Patrick in many appearances as a “Studio Chef” on Roger’s Cable 22 Daytime. Patrick’s current role has allowed him to become an IOWEU certified facilitator as well as continually apply the Better Buyer Relationship techniques in “real world” business scenarios. Patrick’s is proud to be involved as the current Marketing and Media Lead for Sales Professionals of Ottawa and Chair for Hertz-United Way Campaign.
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 Norman Piche Ottawa Tel: +1 613 482 9329 Email: norman.piche@ioweu.com
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Norman has been involved in training and coaching programs since the eighties. When a ski injury forced him to take a break from his engineering career, he chose to study and become a certified driver education instructor, where he provided classroom instruction as well as one on one coaching on a part time basis even after returning to his engineering work.
While engaged in multi-million dollar consulting engineering construction projects in western Canada, it was in the area of project management and dealing with people that he found his greatest area of satisfaction. This led Norman to a career transition into technical sales after relocating to Ottawa.
As Sales and Marketing manager for both multinational and medium-sized contracting companies, he experienced challenges such as serving a North American territory, long sales cycle high value projects, developing sales teams and long hours of work. With almost 20 years of sales and sales management experience, he has acquired an understanding of the commitment required to make things happen.
Committed to self development and training, he has completed training in Reading Dynamics, Mind Mapping, Human Relations and Public Speaking, Personality Insights modeling as well as numerous Sales and Management programs. Norman obtained his Certified Sales Professional designation from the CPSA Sales Institute in 1999 and later completed the Sales Trainer program with Sales Force Training, Train the Trainer program with the Bob Pike Group and becoming an accredited IOWEU International facilitator.
It is with a passion for the sales profession that he has contributed of his time to such organizations as the Canadian Professional Sales Association and the United Professional Sales Association. Having served on numerous committees and boards, the most notable being on the board of directors of the Canadian Professional Sales Association from 1999 to 2005 (a full term). His most sincere desire for the area of sales is to contribute to the development of professionalism in the area of sales such that in time, sales could truly be recognized as a profession.
An enthusiastic and lively speaker, he presents ideas to make a difference to participants, ideas that can be put into practical applications quickly. As a sales trainer and consultant, he is constantly looking at business ideas that will provide improvements in the way we do business and increase professionalism in our business relationships. Making business relationships more personable and based on honesty and personal integrity is what drives him.
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 Heather Cameron Ottawa Tel: +1 613 596 2045 Email: heather.cameron@ioweu.com
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 Rhonda Caldwell Vancouver Tel: +1 604 736 8288 Email: rhonda.caldwell@ioweu.com
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 Karmin McKay Calgary Tel: +1 403 990 1985 Email: karmin.mckay@ioweu.com
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